African popstar slammed for skin-bleaching cream

It’s not all black and white. African popstar Dencia promotes Whitenicious — a controversial skin-bleaching cream that has been subject of backlash. Source: Whitenicious
Source: Supplied

A BLACK African popstar has been slammed for launching and being the face of a skin-bleaching cream but has hit back by saying she doesn’t care.

Dencia, a Nigerian-Cameroonian singer, has been the focus of backlash from critics after her skin-lightening beauty product Whitenicious clearly shows her with ‘whiter’ skin in a recent advertising campaign.
Despite being intended to remove “dark spots” some believe Whitenicious is a product to completely alter skin pigmentation and enable African women to hide their true appearance to align with popular culture ideologies – something of a controversial topic where celebrities such as Beyonce and Rihanna have been Photoshopped to have lighter skin for advertising and magazine covers.
In an interview with Ebony, Dencia defended the product.
“I’m not saying ‘say goodbye to your black skin and try to be like Dencia’. That’s not what I’m saying. I’m saying ‘say goodbye to dark spots and hyperpigmentation’.”
But her drastically altered skin colouration has been called into question where pictures from 2011 show her with much darker skin than those in the advertisements.
“I was never that dark in real life,” she said.
“And guess what? I don’t even care because they’re bringing me business. Because when you take that picture and you put a picture of Dencia darker, this is what you’re telling people – the product really works.
“And guess what? People really want to buy it. It’s what it is. I don’t really care.”
While the product is advertised to correct small discolouration of the skin, Dencia could not deny that some are using it for full body bleaching.
“Now, do I have customers who come and buy stuff for over $ 2000? Yes, I do. Do I ask them what they want to do with it? No, I don’t,” she said.
“Do I know what they want to do with it? No, I don’t care because it’s their money, it’s how they want to spend it.”
While putting up a defiant stance Dencia did concede the beauty of darker skin and claimed: “the white man doesn’t even like the light Africans. They like the black Africans.”

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